April 5, 2022
Caprock Strategies is pleased to announce the expansion of its business on multiple fronts,
including the addition of a full-time associate director, an affiliation with strategic counsel, and
the launch of its website.
With roots in rural West Texas, Associate Director Lacy Jackson joins co-founders Brandon and
Hannah Lipps on the Caprock Strategies team as a recent graduate of Texas Tech University’s
nationally recognized agricultural communications program. During her time at Texas Tech,
Jackson honed her skills in communications and project management through internships for
numerous agricultural organizations and businesses, and most recently, served as an intern on
Capitol Hill as part of Texas Tech’s Congressional Internship Program.
“As we build a business model that can deliver unparalleled client service alongside deep
engagement on important issues, we’re thrilled to add Lacy’s enthusiasm and talent to our
Caprock Strategies team,” said Hannah. “Her passion for building bridges across diverse
communities and her educational and life experiences both lend fresh new perspectives to our
“With my professional background existing at the intersection of policy and agriculture, I could not
imagine a better fit,” said Lacy, “and I am thrilled to join the Caprock Strategies team to continue
fostering connection across industries.”
In addition to adding Jackson to the team, Caprock Strategies is also pleased to announce a
partnership with Houston-based attorney, Sam Webb, in which Webb offers Caprock Strategies’
clients strategic counsel, particularly on economic and trade issues, to help further the mission
of fostering lasting change through economic empowerment around the world.
“Over the past year, Sam has proven himself a trusted advisor, unparalleled connector, and a
critical member of the Caprock Strategies team,” said Brandon. “We are pleased to formalize
this alliance, expanding our footprint into the middle of the country as we work to move families
forward and offer lasting solutions for some of our country’s most complex problems.”
“Caprock’s mission is to demystify bureaucracy, to translate government to private industry, and
foster connections between rural and urban communities,” said Sam. “I am proud to join the
Caprock team – leaders in government and public affairs – to offer strategic counsel to Caprock
Furthering Caprock Strategies’ expansion is its website launch, accomplished with the help of
the Cassandra Bryan Design team. The site offers visitors insight into the people, mission, and
methods that propel Caprock Strategies and can be found at www.caprockstrategies.com.
About Caprock Strategies
Established in 2021 by Brandon Lipps, former Deputy Under Secretary at USDA’s Food and
Nutrition Service, and Hannah Lipps, who holds more than 15 years of experience across
disciplines in communications, education and agriculture, Caprock Strategies is a boutique
consulting firm that delivers strategies to solve big problems in the food, agriculture, and poverty
alleviation sectors. Caprock Strategies works to translate government to private industry, rural to
urban and back again, building strategies designed to create lasting change for clients across a
range of sectors.